HoloOS
Mid-cap fintech
- Engagement
- Organizational diagnostic + strategy
- Size
- $18k
- Duration
- 6 weeks
Markers
- Series B
- $40M ARR
- 120 engineers
- 6-week engagement
Context
A Series B fintech (120 engineers, $40M ARR) had been running a "digital transformation" initiative for 18 months with sub-15% adoption across target teams. The COO was under board pressure to either show results or shut it down. McKinsey had previously run a $400k engagement that produced a 200-slide deck and zero behavioral change.
Diagnostic
The four-quadrant lens revealed the initiative was operating one developmental stage below the org's center of gravity. The UL (individual) and LR (system) quadrants had been addressed (training + tooling), but the LL (cultural) and UR (behavioral) quadrants were actively resisting. The org's incentive structure rewarded heroics over systematic improvement, so any initiative that didn't produce individual hero moments was unfundable at the team level.
Intervention
Redesigned the initiative's conditions rather than its messaging. Changed the incentive structure (LL quadrant) so that team-level adoption metrics fed into engineering-manager performance reviews, rather than relying on individual motivation. Removed the "transformation office" as a gating layer and redistributed its authority to existing engineering leads. Replaced the 200-slide deck with a 1-page "conditions for adoption" contract that each team signed.
Outcome
Adoption crossed 60% in 8 weeks (up from sub-15% over 18 months). The COO presented the engagement model at an industry conference (anonymized). The "transformation office" was dissolved. Total engagement cost: $18k. The previous McKinsey engagement: $400k.